Friday, January 05, 2007

Wendys has a new Buckeye Frosty and burger for sale

Wendys is debuting the sandwich, and naming it after the Ohio State University mascot (Brutus). It will have a quarter pound of beef, sweet relish, mustard relish, tomatoes, bacon, lettuce, onion, and American cheese. On a roll. It was picked in a taste test by a dozen OSU staff members, band members, and cheerleaders. It's coming out on August 28, and will be offered throughout the whole football season. You can also pick up a Frosty with mini Buckeye peanut butter and chocolate pieces. Delicious! Pretty smart marketing strategy - just like Anheuser-Busch with their specifically Ohio beer, this burger will attract all sorts of OSU fans to flock to their local Wendy's.

And in October - there will be a Cincinnati Bengals-themed burger. It will have chili, shredded cheese, and onions, and is named for the fan cheer of "Who dey, who dey, who dey think gonna beat dem Bengals?"

1 comment:

Melinda, mom of Noah said...

oh that cheer has been around for years!